Small Business Management (Wiley Series in Management)

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Small Business Management (Wiley Series in Management) image
ISBN-10:

0471500712

ISBN-13:

9780471500711

Edition: 5
Released: Jan 16, 1991
Publisher: wiley
Format: Paperback, 736 pages

Description:

This Fifth Edition retains the practice-oriented approach and informal writing style that made the previous editions so popular. Presents the techniques and methods used in the day-to-day running of a small business enterprise, with updated and extended coverage of the business plan and the growing use of microcomputers. Other topics include franchising, operations, marketing and the role of the government.

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