Small Business Management

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Small Business Management image
ISBN-10:

0471891290

ISBN-13:

9780471891291

Author(s): Pickle, Hal B.
Edition: 3rd
Released: Jan 01, 1984
Publisher: John Wiley&Sons
Format: Paperback, 645 pages

Description:

This Fifth Edition retains the practice-oriented approach and informal writing style that made the previous editions so popular. Presents the techniques and methods used in the day-to-day running of a small business enterprise, with updated and extended coverage of the business plan and the growing use of microcomputers. Other topics include franchising, operations, marketing and the role of the government.

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