<p>What did we learn from the 12K banner? Is the big idea dead? What would Bill Bernbach think about digital advertising? Why are the Swedes so bloody good at it? How can you shape the future of digital advertising? Is peep culture the new pop culture? What does the agency of the future look like? All these questions and far more are covered inside Digital Advertising: Past, Present, and Future, a collection of essays from 24 Digital Creative Directors and business leaders. Rory Sutherland, President of the IPA and Vice-Chairman, Ogilvy Group UK describes it as 'An A-list group of authors writing brilliantly and affectionately about the subjects they know best."</p>

Digital Advertising: Past, Present, and Future

Business & Money

Daniele Fiandaca

Patrick Burgoyne

Marketing & Sales

Creative Social

The UK is recognized internationally for its cutting-edge graphic design: names such as Neville Brody, Peter Saville, Jonathan Barnbrook, Tomato, Why Not Associates and The Designers Republic are legendary. But hot on the heels of these stars, a new generation of graphic innovators is emerging, whose work is winning international acclaim and attracting clients worldwide. GB: Graphic Britain is the first to gather together these rising stars, providing a definitive guide to the coolest work on the British graphics scene. Visually explosive, this book is packed with work from the most exciting young graphic designers in the UK, active in all areas of graphic communication, including web design, identity, typography, posters, editorial design, advertising, video and animation. Both commercial work and experimental projects are featured. Patrick Burgoyne maps out the state of British graphics in his introduction.

GB GRAGHIC BRITAIN

Arts & Photography

History & Criticism

LAURENCE KING

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Books by Patrick Burgoyne