This is an updated and revised edition of the author's successful and ground breaking book on international public relations and global reputation. Michael Morley has counselled clients of the world's largest corporations. This book shows how to achieve a global reputation and why this makes a vital contribution to the survival and success of the corporation.

How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations

Business & Money

Morley, M.

International

PALGRAVE~MACMILLAN

The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.

The Global Corporate Brand Book

Marketing & Sales

<p>The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.</p>

Industries

See the best price to sell, buy, or rent books by Morley, M.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Morley, M.

See the best price to sell, buy, or rent books by Morley, M.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations

The Global Corporate Brand Book

The Global Corporate Brand Book