The Global Corporate Brand Book
Description:
The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.
Best prices to buy, sell, or rent ISBN 9781403996633
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The price for the book starts from $11.24 on Amazon and is available from 18 sellers at the moment.
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