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Books by McDonald, Malcolm

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Marketing Strategies: New Approaches, New Techniques (The Best of Long Range Planning, 1) image

Marketing Strategies: New Approaches, New Techniques (The Best of Long Range Planning, 1)

ISBN-13: 9780080425726
Edition: First Edition
Released: Aug 25, 1995
Format: Hardcover, 308 pages
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Creating A Company for Customers: How to Build and Lead a Market Driven Organization image

Creating A Company for Customers: How to Build and Lead a Market Driven Organization

ISBN-13: 9780273642497
Edition: First Edition
Released: Apr 01, 2001
Format: Hardcover, 256 pages
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Marketing image

Marketing

ISBN-13: 9780333625873
Publisher: Macmillan Press
Released: Jan 01, 1995
Format: Paperback, 352 pages
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Market Segmentation : How to Do It, How to Profit From It - Second Edition image

Market Segmentation : How to Do It, How to Profit From It - Second Edition

ISBN-13: 9780333733691
Edition: 2
Publisher: Red Globe Press
Released: Jul 01, 1998
Format: Paperback, 376 pages
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Marketing: A Complete Guide image

Marketing: A Complete Guide

ISBN-13: 9780333994368
Released: Aug 16, 2003
Format: Hardcover, 556 pages
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Marketing: A Complete Guide image

Marketing: A Complete Guide

ISBN-13: 9780333994375
Released: Jul 04, 2003
Format: Paperback, 448 pages
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Dancing on Snowflakes image

Dancing on Snowflakes

ISBN-13: 9780340607039
Released: Dec 08, 1994
Format: Paperback, 0 pages
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Marketing Plans: How to Prepare Them, How to Use Them image

Marketing Plans: How to Prepare Them, How to Use Them

ISBN-13: 9780470669976
Edition: 7
Released: Jan 01, 2011
Format: Paperback, 573 pages
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Key Account Management: The Definitive Guide image

Key Account Management: The Definitive Guide

ISBN-13: 9780470974155
Edition: 3rd Edition, Revised and Updated
Publisher: wiley
Released: Jan 21, 2011
Format: Paperback, 496 pages
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Marketing Plans for Services: A Complete Guide image

Marketing Plans for Services: A Complete Guide

ISBN-13: 9780470979099
Edition: 3
Publisher: wiley
Released: Sep 26, 2011
Format: Paperback, 512 pages
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