Marketing: A Complete Guide
Description:
Assuming no prior marketing knowledge, Marketing: A Complete Guide provides a concise yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic. Drawing on their substantial teaching and research experience, Martin Christopher and Malcolm McDonald focus on the important and useful aspects of each topic to provide practical and authoritative insights into significant marketing issues.
Assuming no prior marketing knowledge, Marketing: A Complete Guide provides a concise yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic. Drawing on their substantial teaching and research experience, Martin Christopher and Malcolm McDonald focus on the important and useful aspects of each topic to provide practical and authoritative insights into significant marketing issues.
Best prices to buy, sell, or rent ISBN 9780333994368
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- Marketing: A complete guide in pictures, Second EditionMcDonald, Malcolm; Morris, PeterEdition:2ISBN-13:9780750661980
- Marketing: A Complete GuideMcDonald, Malcolm; CHRISTOPHER, MartinISBN-13:9780333994375
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