Creating A Company for Customers: How to Build and Lead a Market Driven Organization
0273642499
9780273642497
Description:
Four marketing and management consultants advocate "pan-company marketing," a concept that emphasizes customers, service, and employee communication at all levels as the best means to command customer preference. Of probable interest to CEOs and their boards. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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