Definite shelf and edge wear and creasing to cover. CD ROM Included. If applicable, CD-ROM, online access or codes are not guaranteed to work.

Essentials of Marketing

Cannon, Joseph P.

Perreault, William D.

McCarthy,E. Jerome

Business & Money

McGraw/Hill/Irwin

Binder Ready Loose-Leaf Text - This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that’s three whole punched and made available at a discount to students. (ISBN: 9780077512521). Also available in a package with Connect Plus – (ISBN: 9780077713256).

LOOSE LEAF FOR BASIC MARKETING

Marketing & Sales

McGraw=Hill

Built on a strong foundation, Basic Marketing 19e provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the “four Ps” in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent “best practices,” and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.

Loose Leaf Basic Marketing with Connect Access Card

Built on a strong foundation, Basic Marketing 19e provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the four Ps; in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent best practices, and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.

BASIC MARKETING: A Marketing Strategy Planning Approach

"This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This edition we focused on (1) marketing analytics, (2) currency, and (3) active learning"--

Perreault's Essentials of Marketing 17e looks at the best of marketing, where marketing practices meet target customer needs and make the world a better place. Dating back to Jerry McCarthy's ground-breaking categorization of the 4Ps of Marketing, our practical, research-based product continues to emphasize marketing strategy planning. There are several big changes to this edition of Essentials of Marketing and hundreds of smaller ones. The many dramatic changes in the market environment and marketing strategy are reflected throughout the print, digital and supplemental package.&nbsp; Additionally, each revision of Essentials of Marketing has a few key themes that we incorporate based on the needs of the market and reviewer feedback. In 17e, we have incorporated (1) NEW marketing for a better world (#M4BW), (2) marketing analytics, (3) active learning, and (4) currency. The following page provides a brief overview of these themes: SupportAtEveryStep.

Essentials of Marketing - Loose Leaf

Essentials of Marketing Is Designed to Satisfy Your Needs. 
Cannon/Perreault, Essentials of Marketing looks at the best of marketing, where marketing practices meet target customer needs to make the world a better place. Dating back to Jerry McCarthy’s ground-breaking categorization of the 4Ps of Marketing, our practical, research-based product continues to emphasize marketing strategy planning. The 18th edition of Essentials of Marketing emphasizes currency through: 
• Active Learning. Connect activities including Smartbook 2.0 providing dynamic, personalized reading experience with Video Cases, Case Analyses and Application-Based Activities designed to drive critical thinking and engagement through real-word scenarios. 
• Purpose and purpose orientation. Reviewing an organization’s reason for being that extends beyond profit and creates value for stakeholders, including customers, employees, suppliers, investors, and communities. 
• Diversity, equity, and inclusion. Attention to racial justice, diversity, equity, and inclusion integrated across chapters. Inspired by Professor Shanita Akintonde’s episodes on the McGraw-Hill podcast, Marketing Insights. 
• Marketing analytics. Growing coverage of big data and marketing analytics with continued coverage supporting marketing strategy planning. 
• Enhanced use of photos, images, and exhibits. Hundreds of additional images and exhibits to enhance student learning. Incorporated throughout the Connect Interactive exercises and instructor PowerPoint slides.

An Important Book For Anyone Who Works OutIs Your Exercise Routine Putting Your Health in Danger?Exercise physiologist and educator Joe Cannon has worked with people at all levels of fitness, from athletes to regular people just trying to get in better shape. During his career he has noticed an alarmingly high number of people whose workout habits and routines are putting them in grave danger of developing rhabdomyolysis, commonly known as rhabdo.This no nonsense, easy to read book, will explain what rhabdo is, how it can happen to anyone who doesn't understand the dangers, and how you can prevent it from happening to you.Inside this book you will discover:*What happens inside you body when you develop rhabdo*The common symptoms and warning signs of rhabdo*How you develop rhabdo*What increases your risks of developing rhabdo*Rhabdo and dietary supplements*How to reduce the risk of developing rhabdo*What to do if you develop rhabdo*And Much MoreEveryone who works out, especially those working out at a high intensity are at risk for developing this painful and potentially fatal condition. If you cross train, do Zumba, go to fitness boot camps, are in the military, or do any other high intensity workout, you could be at risk for rhabdo.This agenda-free book will teach you everything you need to know about rhabdo and how to manage your workout to get the fitness results you are looking for without increasing your risks for this disease.Get this book before it's too late. This guide may just save your life.Get Your Copy Right Away.

Rhabdo: The Scary Side Effect Of Exercise You Need To Know About

Health, Fitness & Dieting

Exercise & Fitness

CreateSpace Independent Publishing Platform

See the best price to sell, buy, or rent books by Cannon, Joseph P.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Cannon, Joseph P.

See the best price to sell, buy, or rent books by Cannon, Joseph P.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Essentials of Marketing

LOOSE LEAF FOR BASIC MARKETING

Loose Leaf Basic Marketing with Connect Access Card

BASIC MARKETING: A Marketing Strategy Planning Approach

Essentials of Marketing

Essentials of Marketing - Loose Leaf

Essentials of Marketing

Essentials of Marketing - Loose Leaf

Rhabdo: The Scary Side Effect Of Exercise You Need To Know About