Marketing Challenges: Cases and Exercises

Business & Money

Weinberg, Charles B.

Lovelock, Christopher H.

Marketing & Sales

McGraw-Hill Companies

Marketing Challenges

McGraw-Hill Publishing Co.

Marketing Challenges: Cases and Exercises (MCGRAW HILL SERIES IN MARKETING)

McGraw=Hill

Marketing challenges useful for an MBA class.

Management & Leadership

Significantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual rigor with real world examples and practical applications. Exploring both concepts and techniques of marketing for an exceptionally broad range of service categories and industries, the Fifth Edition reinforces practical management applications through numerous boxed examples, eight up-to-date readings from leading thinkers in the field, and 15 recent cases. For professionals with a career in marketing, service-oriented industries, corporate communication, advertising, and/or public relations.

Services Marketing: People, Technology, Strategy

WIRTZ, JOCHEN

Economics

Pearson College Div

Services Marketing

Pearson/Education

The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

Services marketing: Text, cases & readings (The Prentice-Hall series in marketing)

PRENTICE/HALL

For graduate-level/MBA courses in Services Marketing. Combining conceptual rigor with real-world examples and practical applications, this combination text/reader/casebook explores both concepts and techniques of marketing for an exceptionally broad range of service categories and industries. Strong managerial and strategic focus.

Services Marketing (Prentice Hall Series in Marketing)

Industries

Public and Nonprofit Marketing--Cases and Readings

Scientific Press

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Books by Lovelock, Christopher H.