Marketing Challenges: Cases and Exercises

Business & Money

Weinberg, Charles B.

Lovelock, Christopher H.

Marketing & Sales

McGraw-Hill Companies

Marketing Challenges

McGraw-Hill Publishing Co.

Marketing Challenges: Cases and Exercises (MCGRAW HILL SERIES IN MARKETING)

Marketing challenges useful for an MBA class.

Management & Leadership

McGraw=Hill

Appropriate for a variety of marketing courses at the college and university level. Canadian Marketing Cases is written with today's college and university students in mind. The book is designed to provide diverse challenges for the student -- in line with the constantly expanding scope of marketing. No longer are marketing issues limited to the concerns of large companies selling manufactured goods in Canada. Today, Canadian companies need to think about worldwide markets and to anticipate and meet threats from foreign competitors. In addition, over half the economy is concerned with the marketing of services; the cases in this book contain many examples from services marketers in both the profit and nonprofit sectors.

Canadian Marketing Cases

McDougall, Gordon H.G.

Pearson Education Canada

Book by Lovelock, Christopher H., Weinberg, Charles B.

Public and Nonprofit Marketing

Scientific Pr

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Books by Weinberg, Charles B.