Services Marketing (Prentice Hall Series in Marketing)
Description:
For graduate-level/MBA courses in Services Marketing. Combining conceptual rigor with real-world examples and practical applications, this combination text/reader/casebook explores both concepts and techniques of marketing for an exceptionally broad range of service categories and industries. Strong managerial and strategic focus.
Best prices to buy, sell, or rent ISBN 9780138070663
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- Services Marketing: People, Technology, StrategyJochen Wirtz; Christopher LovelockEdition:6ISBN-13:9780131875524
- Services Marketing: People, Technology, Strategy (4th Edition)Christopher LovelockEdition:4thISBN-13:9780130173928
- Services Marketing: European PerspectivesLOVELOCK, CHRISTOPHERISBN-13:9780130959911
- Services Marketing: People, Technology, StrategyWIRTZ, JOCHEN; Lovelock, Christopher H.Edition:5ISBN-13:9780131138650
- Services Marketing: People, Technology, StrategyJochen Wirtz; Christopher LovelockEdition:6ISBN-13:9780131875524
- Services Marketing: People, Technology, Strategy (4th Edition)Christopher LovelockEdition:4thISBN-13:9780130173928
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