<p>(Pearson Education) A text for international managers and those studying to become managers, presenting ideas that apply to any channel and any product or service on the market today. Uses plentiful examples to illustrate points, from dolls to pet food. Previous edition: c1996. DLC: Marketing channels.</p>

Marketing Channels (6th Edition)

Business & Money

Anne T. Coughlan

Erin Anderson

Louis W. Stern

Management & Leadership

PRENTICE/HALL

Marketing channels.

Anne Coughlan

Adel El-Ansary

Prentice/Hall International

<p>For one-quarter/semester, senior/graduate-level courses in Distribution Channels, Marketing Channels, or Marketing Systems. This best-selling text has a new look and a new author helping to keep this classic at the leading edge of Channels research. Using examples taken from all over the world, this text shows students how to design, develop, and maintain effective relationships among channel members to achieve sustainable competitive advantage by using both strategic and managerial frames of reference. It emphasizes strategies for planning, organizing, and controlling the alliances among the institutions, agencies, and in-house units that bring products and services to market. The text focuses on the way in which marketing channels can provide customer service-both for the end-users they serve and the organizations that comprise them.</p>

Marketing Channels (Prentice-Hall Series in Marketing)

Marketing Channels: Pearson New International Edition

Pearson Education Limited

The Fifth Edition of Marketing Channels shows readers how to design, develop and maintain effective relationships among channel members to achieve sustainable competitive advantage by using both strategic and managerial frames of reference.  It emphasizes strategies for planning, organizing and controlling the alliances among the institutions, agencies and in-house units that bring products and services to market. The text focuses on the way in which marketing channels can provide customer service both for the end-users they serve and the organizations that comprise them.

Marketing Channels: WITH " Services Marketing " AND " Internet Marketing, Strategy, Implementation and Practice AND " Principles of Direct and Database Marketing "

Jochen Wirtz

Christopher H. Lovelock

Alan Tapp

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Books by Louis W. Stern