<p>(Pearson Education) A text for international managers and those studying to become managers, presenting ideas that apply to any channel and any product or service on the market today. Uses plentiful examples to illustrate points, from dolls to pet food. Previous edition: c1996. DLC: Marketing channels.</p>

Marketing Channels (6th Edition)

Business & Money

Anne T. Coughlan

Erin Anderson

Louis W. Stern

Management & Leadership

PRENTICE/HALL

See the best price to sell, buy, or rent books by Anne T. Coughlan. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Anne T. Coughlan

See the best price to sell, buy, or rent books by Anne T. Coughlan. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Marketing Channels (6th Edition)