Marketing Channels: WITH " Services Marketing " AND " Internet Marketing, Strategy, Implementation and Practice AND " Principles of Direct and Database Marketing "
ISBN-10:
1408200082
ISBN-13:
9781408200087
Author(s): Jochen Wirtz; Christopher H. Lovelock
Edition: Coursepack
Description:
The Fifth Edition of Marketing Channels shows readers how to design, develop and maintain effective relationships among channel members to achieve sustainable competitive advantage by using both strategic and managerial frames of reference. It emphasizes strategies for planning, organizing and controlling the alliances among the institutions, agencies and in-house units that bring products and services to market. The text focuses on the way in which marketing channels can provide customer service both for the end-users they serve and the organizations that comprise them.
Best prices to buy, sell, or rent ISBN 9781408200087
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