PERSUASION: RECEPTION AND RESPONSIBILITY presents persuasion through the examination of various aspects of popular culture -- politics, mass media, advertising, and the Internet -- as they exemplify and teach critical theories of persuasion. The text's multi-chapter focus on language and critical thinking is combined with readability, a conversational engagement with the reader, and current verbal and real-life visual examples of persuasion in action. Persuasion theory, research, and ethics are all woven throughout the text to consistently underscore the book's central purpose -- the development of critical consumers of all forms of persuasion.

Persuasion: Reception and Responsibility (Wadsworth Series in Communication Studies)

Literature & Fiction

Larson, Charles U.

Dramas & Plays

Cengage Learning'

Intended for courses in persuasion, propaganda, advertising/marketing, or any course dealing with rhetorical and/or media criticism that takes a consumer approach to advertising, the media, and political persuasion. These courses are offered at four-year schools in departments of speech, speech communication, mass communication, communication studies and/or communication.

Persuasion: Reception and Responsibility

Politics & Social Sciences

Social Sciences

Wadsworth Pub. Co.

Persuasion: Reception and responsibility

Larson helps readers become consumers of persuasion. The book presents persuasion through the examination of various aspects of popular culture--politics, mass media, advertising, the information superhighway--as they exemplify and teach critical theories of persuasion. Its multi-chapter focus on language and focus on critical thinking are combined with readability, a conversational engagement with the reader, and current verbal and visual examples of persuasion in action. Woven throughout this framework, Larson provides ample and understandable coverage of persuasion theory, research, and ethics consistently and repeatedly tied back to the theme of the book--the development of critical consumers of all forms of persuasion.

Health, Fitness & Dieting

Psychology & Counseling

Wadsworth Pub.

Larson emphasizes developing students skills as consumers, rather than as producers, of persuasive messages (i.e., receiver-oriented vs. source-oriented). The text presents persuasion through an examination of popular culture-politics, advertising, mass media-focusing on the thinking and language skills needed for informed, critical consumption of persuasive messages. Woven within this framework, Larson provides ample coverage of persuasion theory, research, and ethics, including the responsibility of the receiver.

Wadsworth Publishing

Larson helps readers become consumers of persuasion. The book presents persuasion through the examination of various aspects of popular culture--politics, mass media, advertising, the information superhighway--as they exemplify and teach critical theories of persuasion. Its multi-chapter focus on language and focus on critical thinking are combined with readability, a conversational engagement with the reader, and current verbal and visual examples of persuasion in action. Woven throughout this framework, Larson provides ample and understandable coverage of persuasion theory, research, and ethics consistently and repeatedly tied back to the theme of the book--the development of critical consumers of all forms of persuasion.

Persuasion: Reception and Responsibility, 8th Edition

Larson helps students become consumers of persuasion. The text presents persuasion through the examination of various aspects of popular culture-politics, mass media, advertising, and the information superhighway-as they exemplify and teach critical theories of persuasion. Its focus on language and critical thinking are combined with readability and current verbal and visual examples of persuasion in action. Woven throughout this framework, coverage of persuasion theory, research, and ethics is consistently and repeatedly tied back to the theme of the book-developing students to be critical consumers of all forms of persuasion.

Persuasion: Reception and Responsibility (with InfoTrac)

Larson helps students become consumers of persuasion. The text presents persuasion through the examination of various aspects of popular culture-politics, mass media, advertising, and the information superhighway-as they exemplify and teach critical theories of persuasion. Its focus on language and focus on critical thinking are combined with readability and current verbal and visual examples of persuasion in action. Woven throughout this framework, coverage of persuasion theory, research, and ethics is consistently and repeatedly tied back to the theme of the book-developing students to be critical consumers of all forms of persuasion.

Persuasion

See the best price to sell, buy, or rent books by Larson, Charles U.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Larson, Charles U.

See the best price to sell, buy, or rent books by Larson, Charles U.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Persuasion: Reception and Responsibility (Wadsworth Series in Communication Studies)

Persuasion: Reception and Responsibility

Persuasion: Reception and Responsibility

Persuasion: Reception and responsibility

Persuasion: Reception and Responsibility

Persuasion: Reception and responsibility

Persuasion: Reception and Responsibility

Persuasion: Reception and Responsibility, 8th Edition

Persuasion: Reception and Responsibility (with InfoTrac)

Persuasion