Persuasion: Reception and Responsibility

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Persuasion: Reception and Responsibility image
ISBN-10:

0495567507

ISBN-13:

9780495567509

Edition: 12
Released: Feb 24, 2009
Format: Paperback, 480 pages

Description:

Intended for courses in persuasion, propaganda, advertising/marketing, or any course dealing with rhetorical and/or media criticism that takes a consumer approach to advertising, the media, and political persuasion. These courses are offered at four-year schools in departments of speech, speech communication, mass communication, communication studies and/or communication.

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