Persuasion: Reception and Responsibility

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Persuasion: Reception and Responsibility image
ISBN-10:

0534003362

ISBN-13:

9780534003364

Released: Jan 01, 1973
Format: Hardcover, 253 pages

Description:

PERSUASION: RECEPTION AND RESPONSIBILITY presents persuasion through the examination of various aspects of popular culture -- politics, mass media, advertising, and the Internet -- as they exemplify and teach critical theories of persuasion. The text's multi-chapter focus on language and critical thinking is combined with readability, a conversational engagement with the reader, and current verbal and real-life visual examples of persuasion in action. Persuasion theory, research, and ethics are all woven throughout the text to consistently underscore the book's central purpose -- the development of critical consumers of all forms of persuasion.

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