Describes ten crucial decisions international managers must make to enter and gain a competitive advantage in global markets, provides details for capitalizing on these strategies, and offers case studies of companies that have successfully adopted them

Winning Worldwide: Strategies for Dominating Global Markets

Business & Money

Lamont, Douglas

Management & Leadership

Irwin Professional_Pub

Global Marketing

This text represents a contemporary vision of how students will see the global marketplace in the future. Using an innovative three-scan framework (competitive, environmental and marketing), it synthesizes both traditional analysis (country risk and company tactical marketing mix decision-making) and non-traditional analysis (political, technological, cultural and marketing strategy factors). The book discusses issues from nafta in mexico to telecommunications in europe in a comprehensive analytical framework which also reflects a superior understanding of the global environment. The book aims to set criteria for understanding how marketing managers must react from now on. Key features of the book include: an analytical approach based on experience; truly global - looks at key regions mexico, china, japan and europe; key global industries such as telecommunications integrated into region and scan; and provides coverage of important cultural issues.

Blackwell Pub.

Each chapter in Global Marketing features a unique three-scan model - Competitive Scan, Environmental Scan and Marketing Scan - that provides a consistent framework for analyzing the tremendous variety of global marketing problems. By using one model to determine the similarities and differences of different situations, students are provided with a clearer understanding of how to devise a marketing strategy that works across markets while taking regional differences into account. Global Marketing: * Discusses contemporary global issues * Covers important cultural issues * Offers a superior discussion of the global environment * Synthesizes traditional and non-traditional analysis * Emphasizes experience-based analysis Each chapter features a chapter outline, learning objectives, conclusions and questions based on the learning objectives. Global Marketing is suitable for marketing practitioners and all international marketing courses at both the undergraduate and postgraduate level.

Global Marketing (International Dimensions Marketing)

wiley

Fast track route to mastering all aspects of global marketing 
Covers all the key techniques for successful global marketing, from creating global brands to building an international culture, and from selecting international executives to delivering innovation globally Examples and lessons from some of the world's most successful businesses, including McDonalds, Unilever and Nokia, and ideas from the smartest thinkers, including Philip Kotler and Michael Czinkota. Includes a glossary of key concepts and a comprehensive resources guide

Global Marketing: Marketing 04.02 (Express Exec)

Marketing & Sales

Capstone

‘Represents a new departure point for building better international business…a superb analysis’ Philip Kotler Kellogg Graduate School of Management ‘Every corporate CEO and their top executives should read this book. The ten international business strategies in Winning Worldwide are outstanding.’ Don A. Hykes Managing Director A.T. Kearney Inc.

See the best price to sell, buy, or rent books by Lamont, Douglas. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Lamont, Douglas

See the best price to sell, buy, or rent books by Lamont, Douglas. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Winning Worldwide: Strategies for Dominating Global Markets

Global Marketing

Global Marketing (International Dimensions Marketing)

Global Marketing: Marketing 04.02 (Express Exec)

Winning Worldwide: Strategies for Dominating Global Markets