Winning Worldwide: Strategies for Dominating Global Markets

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Winning Worldwide: Strategies for Dominating Global Markets image
ISBN-10:

1556234198

ISBN-13:

9781556234194

Author(s): Lamont, Douglas
Format: Hardcover
Related ISBN: 9781900961059

Description:

Describes ten crucial decisions international managers must make to enter and gain a competitive advantage in global markets, provides details for capitalizing on these strategies, and offers case studies of companies that have successfully adopted them

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