This very applied approach to the managerial use of marketing research is designed and organized by the steps in the marketing research process. Great care has been taken to deal with the technical aspects of marketing research in a manner that allows the reader to apply research procedures to real applications in a pragmatic, step-by-step, "here's how to do it" fashion. The revision contains 35 cases: 14 new to this edition. The changes to the 5th edition include the addition of substantial insights and examples on international marketing research. Major new illustrations entitled Global Marketing Research Dynamics appear throughout the text. Three marketing research databases on a PC disk that accompanies each copy of the book contain real results from actual marketing research studies and are all keyed to the major PC-based analysis packages: SPSS-PC, SAS-PC, SYSTAT-PC and MYSTAT-PC.

Marketing Research: An Applied Approach (IBM Series)

Business & Money

Kinnear, Thomas C.

Management & Leadership

McGraw-Hill Companies

Marketing Research: An Applied Approach (McGraw-Hill Series in Marketing)

Very Good used copy: Some light wear to cover, spine and page edges. Very minimal writing or notations in margins. Text is clean and legible. Possible clean ex-library copy with their stickers and or stamps. May not include CD, Accessories and/or Dust Cover

Marketing Research: An Applied Approach (MCGRAW HILL SERIES IN MARKETING)

Taylor, James R.

Mcgraw-Hill College

This very applied approach to the managerial use of marketing research is designed and organized by the steps in the marketing research process. Great care has been taken to deal with the technical aspects of marketing research in a manner that allows the reader to apply research procedures to real applications in a pragmatic, step-by-step, "here's how to do it" fashion. The revision contains 35 cases; 14 new to this edition. The changes to the Fifth Edition include the addition of substantial insights and examples on international marketing research. Major new illustrations entitled Global Marketing Research Dynamics appear throughout the text. Three marketing research databases available on a PC-disk, accompany each copy of the book and contain real results from actual marketing research studies and are all keyed to the major PC-based analysis packages: SPSS-PC, SAS-PC, SYSTAT-PC, and MYSTAT-PC.

Marketing Research: An Applied Approach

This text explores the development of a promotional program for a business or non-profit enterprise from a managerial perspective with a solid foundation in communication and communication behaviour theory.

Promotional Strategy: Managing the Marketing Communications Process (The Irwin Series in Marketing)

Engel, James F.

Warshaw, Martin R.

Richard D.Irwin

A marketing case book for use where Harvard length cases are not appropriate. Each case is designed to fit into a specific section of a course in Marketing Management. A typical case length is 15-30 pages.

Cases in Marketing Management

Bernhardt, Kenneth L.

Cases in Marketing Management (The Irwin Series in Marketing)

The traditional strengths of this project rest on three main tenets:1. The strong reputations of the authors--they are those rare breed of academic who maintain high profiles from a research standpoint yet have a fierce dedication and talent for what goes on in the classroom. 2. The quality and diversity of the cases offered--not everyone can write a good case. 3. The first 44 pages of the text that center on orienting the student to the methods and benefits of case oriented education. Specifics include an orientation chapter, a chapter on analyzing cases, a chapter on marketing financial, and a full case example complete with a sample student analysis of that case. The rest of the book is cases only.

Cases In Marketing Management

Dynamics of Marketing Principles: A Reader

Scott, Foresman-Addison Wesley

Scott, Foresman, 1986, 2nd, Good., Ex-library. No dust jacket. Text clean. Second edition. [Business, Marketing] Out-of-print and antiquarian booksellers since 1933. We pack and ship with care.

Principles of Marketing (Scott, Foresman Series in Marketing)

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