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Promotional Strategy: Managing the Marketing Communications Process (The Irwin Series in Marketing)

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Promotional Strategy: Managing the Marketing Communications Process (The Irwin Series in Marketing) image
ISBN-10:

0256082049

ISBN-13:

9780256082043

Author(s): Engel, James F.; Kinnear, Thomas C.
Edition: 7th
Publisher: Richard D.Irwin
Format: Hardcover
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Description:

This text explores the development of a promotional program for a business or non-profit enterprise from a managerial perspective with a solid foundation in communication and communication behaviour theory.

Best prices to buy, sell, or rent ISBN 9780256082043

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