Very Good used copy: Some light wear to cover, spine and page edges. Very minimal writing or notations in margins. Text is clean and legible. Possible clean ex-library copy with their stickers and or stamps. May not include CD, Accessories and/or Dust Cover

Marketing Research: An Applied Approach (MCGRAW HILL SERIES IN MARKETING)

Business & Money

Taylor, James R.

Kinnear, Thomas C.

Management & Leadership

Mcgraw-Hill College

This very applied approach to the managerial use of marketing research is designed and organized by the steps in the marketing research process. Great care has been taken to deal with the technical aspects of marketing research in a manner that allows the reader to apply research procedures to real applications in a pragmatic, step-by-step, "here's how to do it" fashion. The revision contains 35 cases; 14 new to this edition. The changes to the Fifth Edition include the addition of substantial insights and examples on international marketing research. Major new illustrations entitled Global Marketing Research Dynamics appear throughout the text. Three marketing research databases available on a PC-disk, accompany each copy of the book and contain real results from actual marketing research studies and are all keyed to the major PC-based analysis packages: SPSS-PC, SAS-PC, SYSTAT-PC, and MYSTAT-PC.

Marketing Research: An Applied Approach

When Organization Fails

When Organization Fails: Why Authority Matters develops the study of authority as an area of investigation in organizational communication and management. As a research topic, authority has rarely been addressed in depth in the management and organizational communication literature. It is critical, however, to maintaining unity of purpose and action of the organization, and it is frequently cited by organizational members themselves. Utilizing two case studies, examined in depth and based on the accounts of the individuals involved, authors James R. Taylor and Elizabeth J. van Every explore the pathology of authority when it fails. They develop a theoretical foundation that aims to illuminate authority by positioning it in communication theory. This volume sets the stage for a new generation of scholars who can make their reputations as experts on authority, and is intended for scholars and graduate students in organizational communication, leadership, and discourse analysis. It also offers practical insights to consultants and management experts worldwide.

When Organization Fails: Why Authority Matters

Routledge

Van Every, Elizabeth J.

The Situated Organization: Case Studies in the Pragmatics of Communication Research (Routledge Communication Series)

The Situated Organization explores recent research in organizational communication, emphasizing the organization as constructed in and emerging out of communication practices. Working from the tradition of the Montreal School in its approach, it focuses not only on how an organization’s members understand the purposes of the organization through communication, but also on how they realize and recognize the organization itself as they work within it. The text breaks through with an alternative viewpoint to the currently popular idea of 'organization-as-network,' viewing organization instead as a configuration of agencies, and their fields of practice. It serves as an original, comprehensive, and well-written text, elaborated by case studies that make the theory come to life. The substantial ideas and insights are presented in a deep and meaningful way while remaining comprehensible for student readers. This text has been developed for students at all levels of study in organizational communication, who need a systematic introduction to conducting empirical field research. It will serve as an invaluable sourcebook in planning and conducting research.

The Emergent Organization: Communication As Its Site and Surface

The Computerization of Work: A Communication Perspective

The computerization of the workplace confronts us with a paradox. While almost everyone agrees that the fusion of new information and communication technologies (I/CT) is radically transforming the way society works, some individuals argue that the implementation of any single I/CT is disappointing. Studies report that these individual experiences in computerization often fail to measure up to the expectation. The Computerization of Work offers an explanation for the gap between the expectations and often less-than-satisfactory results. Written by renowned professionals in the field, this volume explores the subject matter through the discussion of theory and field studies as well as insights from other research. Students and researchers alike will appreciate this rare look into the world of technology and society.

Groleau, Carole

Heaton, Lorna

Van Every-Taylor, Elizabeth

Sage Publications, Inc.

The computerization of the workplace confronts us with a paradox. While almost everyone agrees that the fusion of new information and communication technologies (I/CT) is radically transforming the way society works, some individuals argue that the implementation of any single I/CT is disappointing. Studies report that these individual experiences in computerization often fail to measure up to the expectation. The Computerization of Work offers an explanation for the gap between the expectations and often less-than-satisfactory results. Written by renowned professionals in the field, this volume explores the subject matter through the discussion of theory and field studies as well as insights from other research.
Students and researchers alike will appreciate this rare look into the world of technology and society.

The Emergent Organization (Routledge Communication Series)

Today's organizations face a wide variety of challenges, including such contradictions as maintaining unity of action while becoming increasingly diverse. Even the definition of organization is changing and evolving. In this monograph, the authors apply their academic and professional experience to address the notion of "organization," setting forth communication as the essential modality for the constitution of organization--explaining how an organization can at the same time be both local and global, and how these properties which give organization continuity over time and across geographically dispersed situations also come to be manifested in the day-to-day of human interpersonal exchange. As a radical rethinking of the traditional discourse approaches in communication theory, this book develops a conceptual framework based on the idea that "organization" emerges in the mix of conversational and textual communicative activities that together construct organizational identity. Applying concepts from the philosophy of language, linguistics, semiotics, system design, sociology and management theory, the authors put forth a convincing argument demonstrating the materiality of language and its constructive role in organization and society.

The Emergent Organization: Communication As Its Site and Surface (Routledge Communication Series)

See the best price to sell, buy, or rent books by Taylor, James R.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Taylor, James R.

See the best price to sell, buy, or rent books by Taylor, James R.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Marketing Research: An Applied Approach (MCGRAW HILL SERIES IN MARKETING)

Marketing Research: An Applied Approach

When Organization Fails: Why Authority Matters

When Organization Fails

The Situated Organization: Case Studies in the Pragmatics of Communication Research (Routledge Communication Series)

The Situated Organization: Case Studies in the Pragmatics of Communication Research (Routledge Communication Series)

The Emergent Organization: Communication As Its Site and Surface

The Computerization of Work: A Communication Perspective

The Computerization of Work: A Communication Perspective

The Emergent Organization: Communication As Its Site and Surface (Routledge Communication Series)