As technology has come to permeate every aspect of organizational life today, our ability to gain access to data in real time has grown exponentially, as have our abilities to share information, knowledge, and expertise across the enterprise; to communicate with customers, suppliers, and other stakeholders; and to customize working tools. But this freedom does not come without some profound consequences. At what point do personalization and privacy clash? Are there limits to how personal a company can get? Who owns personal information? In Making It Personal, business technology and strategy expert Bruce Kasanoff offers a mission-critical briefing for anyone who wants to know how to profit from personalization without crossing over into the unethical. Drawing from a wide array of primary sources, Kasanoff explores the cultural, political, legal, and technological dimensions of personalization and how they play out in the corporate environment. Making It Personal offers a unique perspective on a phenomenon that is revolutionizing business and will play out in dramatic fashion in the years to come.

Making It Personal: How To Profit From Personalization Without Invading Privacy

Business & Money

Kasanoff, Bruce

Business Culture

Basic Books

At what point do personalization and privacy clash? Are there limits to how personal a company can get? Who owns personal information? To what extent should technology be constrained by social factors? In Making It Personal, business technology and strategy expert Bruce Kasanoff offers a mission- critical briefing for anyone who wants to know how to profit from personalization without crossing the line. Drawing from a wide array of primary sources, Kasanoff explores the cultural, political, legal, and technological dimensions of personalization and how they play out in the corporate environment. Making It Personal offers a unique, multidimensional perspective to a phenomenon that is revolutionizing business and will play out in dramatic fashion in the years to come.

Featuring interviews with top CEOs and business leaders, this book helps readers identify the enduring leadership traits that consistently garner success.

Business Evolves, Leadership Endures: Leadership Traits That Stand The Test of Time (The Russell Reynolds Associates Leadership Series)

Redmond, Andrea

Tribbett III, Charles A.

Management & Leadership

Easton Studio Press

"This is a real page-turner! Hinshaw and Kasanoff provide a quick and thrilling tour of the immediate future of business. So read it and heed it, folks, because it just doesn’t come any more direct or compelling than this!" -- Don Peppers and Martha Rogers, Ph.D., authors of EXTREME TRUST: Honesty as a Competitive Advantage Last decade, companies strove to be great. Now they need to act as smart as the customers they wish to serve. Why? Because acting dumber than your customers is not a sustainable business model.
 This visually arresting book not only challenges business leaders to profit from the wave of disruptive innovation making customers smarter, but it also presents an actionable five-step plan for doing just that.
 Hinshaw and Kasanoff explain that disruptive innovation is "already providing individuals with tools more advanced, in many cases, than the most sophisticated commercial enterprises had just five years ago," and argue that "established firms will need to reinvent themselves and disrupt their own industries to stay alive."
 "So energizing it actually made my skin tingle and my pulse race. Lot of books prod you to think about the future; this book is like a punch in the face. I'm fortunate I had the opportunity to read this before my competitors." -- Chris Zane, Founder &amp; President, Zane's Cycles, and author of REINVENTING THE WHEEL: The Science of Creating Lifetime Customers

Smart Customers, Stupid Companies: Why Only Intelligent Companies Will Thrive, and How To Be One of Them

Hinshaw, Michael

Business Strategy Press

“Bruce and Amy don't target your rational, logical, orderly side; plenty of books do that. Instead, they trust the power of your brain and heart to come up with amazing possibilities -- to let you wander, explore, imagine, and experience as you discover ways to unlock your full potential." - Jeff Haden, Inc.com The stories you tell yourself have immense power. They can motivate or discourage you. They can cause you to grow or stagnate. But when you're living and working in an over-scheduled world, it's very easy to let these stories veer towards the negative. This book helps you tell yourself far better stories, but it doesn't tell you what to think. Instead, it starts you along a path that unlocks your imagination, creativity, and potential. To take control of the stories in your head, you need to make the process interesting, fun, engaging, rewarding, and effective. Most people skip the interesting, fun, engaging, rewarding, and effective parts... but this book doesn't. It offers short passages designed to help you escape distractions, take control of your future, and rewrite the stories you tell yourself. This book is only available in paperback so that you can scribble, draw, and take notes in the empty spaces next to each passage.

I Am: Escape Distractions, Unlock Your Imagination & Unleash Your Potential

Blaschka, Amy

Now Possible LLC

See the best price to sell, buy, or rent books by Kasanoff, Bruce. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Kasanoff, Bruce

See the best price to sell, buy, or rent books by Kasanoff, Bruce. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Making It Personal: How To Profit From Personalization Without Invading Privacy

Making It Personal: How To Profit From Personalization Without Invading Privacy

Business Evolves, Leadership Endures: Leadership Traits That Stand The Test of Time (The Russell Reynolds Associates Leadership Series)

Smart Customers, Stupid Companies: Why Only Intelligent Companies Will Thrive, and How To Be One of Them

I Am: Escape Distractions, Unlock Your Imagination & Unleash Your Potential