Making It Personal: How To Profit From Personalization Without Invading Privacy

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Making It Personal: How To Profit From Personalization Without Invading Privacy image
ISBN-10:

0738207799

ISBN-13:

9780738207797

Author(s): Kasanoff, Bruce
Edition: Reprint
Released: Nov 05, 2002
Publisher: Basic Books
Format: Paperback, 240 pages

Description:

At what point do personalization and privacy clash? Are there limits to how personal a company can get? Who owns personal information? To what extent should technology be constrained by social factors? In Making It Personal, business technology and strategy expert Bruce Kasanoff offers a mission- critical briefing for anyone who wants to know how to profit from personalization without crossing the line. Drawing from a wide array of primary sources, Kasanoff explores the cultural, political, legal, and technological dimensions of personalization and how they play out in the corporate environment. Making It Personal offers a unique, multidimensional perspective to a phenomenon that is revolutionizing business and will play out in dramatic fashion in the years to come.

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