Smart Customers, Stupid Companies: Why Only Intelligent Companies Will Thrive, and How To Be One of Them
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-- Don Peppers and Martha Rogers, Ph.D., authors of EXTREME TRUST: Honesty as a Competitive Advantage
Last decade, companies strove to be great. Now they need to act as smart as the customers they wish to serve. Why? Because acting dumber than your customers is not a sustainable business model.
This visually arresting book not only challenges business leaders to profit from the wave of disruptive innovation making customers smarter, but it also presents an actionable five-step plan for doing just that.
Hinshaw and Kasanoff explain that disruptive innovation is "already providing individuals with tools more advanced, in many cases, than the most sophisticated commercial enterprises had just five years ago," and argue that "established firms will need to reinvent themselves and disrupt their own industries to stay alive."
"So energizing it actually made my skin tingle and my pulse race. Lot of books prod you to think about the future; this book is like a punch in the face. I'm fortunate I had the opportunity to read this before my competitors."
-- Chris Zane, Founder & President, Zane's Cycles, and author of REINVENTING THE WHEEL: The Science of Creating Lifetime Customers
Best prices to buy, sell, or rent ISBN 9780985133917
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The Smart Customers, Stupid Companies: Why Only Intelligent Companies Will Thrive, and How To Be One of Them book is in very low demand now as the rank for the book is 4,067,089 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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