<p>(Pearson Education) Presents traditional marketing using electronic methods, outlining the changes and new strategies that make such a combination effective. Covers product, pricing, distribution, promotion, and most importantly, customer relationships. A textbook that distinguishes itself by its unique use of ideas and techniques. Softcover. DLC: Internet marketing.</p>

E-Marketing (2nd Edition)

Business & Money

Judy Strauss

Marketing & Sales

Prentice Hall Business Publish

E-marketing

Adel El-Ansary

Raymond Frost

Upper Saddle River, N.j. : Prentice Hall, C2003

Pearson/Education

For courses in electronic marketing or e business. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. The fifth edition assists all marketers in understanding the Internet and its social media for improving brand images, sales, and profitability.

E-Marketing.

Pearson\Prentice Hall

E-marketing, By Strauss, 5th Edition

<p>ISBN - 9781138228429 - Printed in Asia - Carries Same Contents as of US edition - Opt Expedited Shipping for 3 to 4 day delivery -</p>

E-Marketing

T&F/Routledge

Alexa K. Fox

Taylor & Francis Group

E-Marketing is the most comprehensive book on digital marketing, covering all the topics students need to understand to "think like a marketer". This updated edition connects digital marketing topics to the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book. The authors recognize that the digital landscape is constantly and rapidly changing, and the book is structured to encourage students to explore the digital space, and to think critically about their own online behavior. `Success stories', `trend impact', and `let's get technical' boxes, as well as online activities at the end of each chapter provide undergraduate students with everything they need to be successful in creating and executing a winning digital marketing strategy. Online resources feature lecture slides and a test bank.

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