E-Marketing.

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E-Marketing. image
ISBN-10:

0132461846

ISBN-13:

9780132461849

Author(s): Judy Strauss
Edition: 5th
Released: Dec 01, 2008
Format: Paperback, 430 pages
Related ISBN: 9780136154402

Description:

For courses in electronic marketing or e business. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. The fifth edition assists all marketers in understanding the Internet and its social media for improving brand images, sales, and profitability.

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