E-Marketing (2nd Edition)

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E-Marketing (2nd Edition) image
ISBN-10:

0130322644

ISBN-13:

9780130322647

Author(s): Judy Strauss
Edition: 2
Released: Dec 15, 2000
Format: Paperback, 519 pages
Related ISBN: 9780897895385

Description:

(Pearson Education) Presents traditional marketing using electronic methods, outlining the changes and new strategies that make such a combination effective. Covers product, pricing, distribution, promotion, and most importantly, customer relationships. A textbook that distinguishes itself by its unique use of ideas and techniques. Softcover. DLC: Internet marketing.

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