<p>Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world? When Steve Jobs, the maverick computer genius & head of Apple Computers, issued that challenge, Sculley turned his back on everything he had struggled to achieve at Pepsi. The two of them spent some heady months in the effort, like two Davids taking on Goliath — IBM. But there were painful months, too, during the worst of Apples troubles, when their close friendship turned destructive. Recreates their painful boardroom showdown over the direction of Apple. Reveals how he & a group of tough, irreverent managers rebuilt Apple. Photos.</p>

Odyssey: Pepsi to Apple

John A. Byrne

John Sculley

Biographies & Memoirs

HarperCollins Publishers, Ltd

<p>In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends</p>

Odyssey: Pepsi to Apple... a Journey of Adventure, Ideas and the Future

Business & Money

Harpercollins

ODYSSEY Pepsi to Apple... a journey of Adventure, ideas and the Future

Harper and Row

"The future belongs to those who see the possibilities before they become obvious.… This is the most exciting time ever to be part of the business world." Throughout history, there are some events that stand out as so groundbreaking that they completely change life as we know it. The Apollo moon landing of 1969 was one of those events—the invention of the Apple personal computer was another. In this book, John Sculley—former CEO of both Pepsi and Apple—claims we are in an era that is giving birth to numerous groundbreaking events and inventions—moonshots—that will change the way we live and work for generations to come.The time is ripe, according to Sculley, for a new breed of innovative entrepreneurs to build businesses across industries that will bring in billions of dollars—while changing people’s lives for the better. And in this audiobook, he’ll show you how to do it. Moonshot! lays out a roadmap for building a truly transformative business, beginning with a can’t-fail concept and drawing on clear examples from companies who’ve done innovation right.

Moonshot!

Management & Leadership

Audible Studios on Brilliance Audio

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Books by John Sculley