Odyssey: Pepsi to Apple
Description:
Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world? When Steve Jobs, the maverick computer genius & head of Apple Computers, issued that challenge, Sculley turned his back on everything he had struggled to achieve at Pepsi. The two of them spent some heady months in the effort, like two Davids taking on Goliath — IBM. But there were painful months, too, during the worst of Apples troubles, when their close friendship turned destructive. Recreates their painful boardroom showdown over the direction of Apple. Reveals how he & a group of tough, irreverent managers rebuilt Apple. Photos.
Best prices to buy, sell, or rent ISBN 9780006383437
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- Odyssey: Pepsi to Apple... a Journey of Adventure, Ideas and the FutureJohn A. Byrne; John SculleyISBN-13:9780060915278
- Odyssey: Pepsi to AppleByrne, John A.; Sculley, JohnEdition:ReprintISBN-13:9780002179942
- Odyssey: Pepsi to AppleJohn A. Byrne; Byrne; ScullyEdition:New EdISBN-13:9780006372844
- Odyssey: Pepsi to Apple : A Journey of Adventure, Ideas, and the FutureByrne, John A.; Sculley, JohnEdition:First EditionISBN-13:9780060157807
- Odyssey: Pepsi to Apple... a Journey of Adventure, Ideas and the FutureJohn A. Byrne; John SculleyISBN-13:9780060915278
- Odyssey: Pepsi to AppleByrne, John A.; Sculley, JohnEdition:ReprintISBN-13:9780002179942
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