Odyssey: Pepsi to Apple... a Journey of Adventure, Ideas and the Future
Description:
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
Best prices to buy, sell, or rent ISBN 9780060915278
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- Odyssey: Pepsi to Apple : A Journey of Adventure, Ideas, and the FutureByrne, John A.; Sculley, JohnEdition:First EditionISBN-13:9780060157807
- Odyssey: Pepsi to AppleByrne, John A.; Sculley, JohnEdition:ReprintISBN-13:9780002179942
- Odyssey: Pepsi to AppleJohn A. Byrne; Byrne; ScullyEdition:New EdISBN-13:9780006372844
- Odyssey: Pepsi to AppleJohn A. Byrne; John SculleyEdition:New EdISBN-13:9780006383437
- Odyssey: Pepsi to Apple : A Journey of Adventure, Ideas, and the FutureByrne, John A.; Sculley, JohnEdition:First EditionISBN-13:9780060157807
- Odyssey: Pepsi to AppleByrne, John A.; Sculley, JohnEdition:ReprintISBN-13:9780002179942
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