Get the relationship edge The Relationship Edge shows you exactly how to build valuable business relationships with people you don't naturally connect with. It presents a straightforward, three-step process that is easy to apply to your work and business. Jerry Acuff provides real-world principles for developing strong and lasting personal relationships with the key people in your business life, helping you become more effective and persuasive while maintaining meaningful, truthful dialogues with those around you. Acuff shows how the more truthful and direct you are with customers and colleagues, the more truthful they'll be with you-and the more likely you are to find meaningful solutions to the business challenges you share. This revised edition includes new information on building and leveraging healthy business relationships, especially how to maintain them over the long term. With real case studies and step-by-step guidance, The Relationship Edge offers the tools and advice you need to develop strong, rewarding relationships with customers, coworkers, and managers. With practical, concrete information on the mechanics of interpersonal relationships in the business world, you'll be well on your way to doing business better and more productively. "A great coaching tool for every sales manager-finally, a book that outlines step by step how to build both strong customer and personal relationships." —John M. Woychick, Senior Vice President, Training, Pfizer Pharmaceuticals "Time and time again, Jerry Acuff's approach to selling has been proven to work. A must-read for those who believe that successful selling is a part of their everyday life." —Georges Gemayel, Executive Vice President, Genzyme Corporation

The Relationship Edge: The Key to Strategic Influence and Selling Success

Business & Money

Wally Wood

Jerry Acuff

Management & Leadership

wiley

Praise for stop acting like a seller and Start Thinking Like a Buyer "Stop Acting Like a Seller and Start Thinking Like a Buyer is a book that teaches you emphatically that 'words matter.' If you want to set yourself apart from others, whether you're selling a product or a concept, this is a book to read. Not only will you learn how to prepare for sales success, you will learn how to be far more effective by thinking like a buyer." ―Theresa Martinez, Brand Director, Roche Laboratories "This book shares a great commonsense approach to developing a new sales attitude and mindset that will work no matter what you're selling. Jerry has successfully articulated a powerful and unique formula for sales greatness." ―Duggar Baucom, head basketball coach, Virginia Military Institute "This is a book for people who truly want to have incredible success in sales. Thinking like a buyer is the most powerful way to help customers and prospects think differently about you and your product. This book shows you exactly how to make that happen in a step-by-step way. If you want to learn how to guarantee your success in selling or influencing, this is a book you must read." ―Dan C. Weilbaker, PhD, McKesson Professor of Sales, Northern Illinois University "A mind shift takes place when you read Acuff's book and realize 'it's all about them.' The book helps you understand human psychology and behavior and gives you the practical tips, encouragement, and examples to help you stand out and be valued by your customers regardless of what you're selling." ―Charlene Prounis, Managing Partner, Flashpoint Medica

Stop Acting Like a Seller and Start Thinking Like a Buyer: Improve Sales Effectiveness by Helping Customers Buy

Marketing & Sales

Get a practical, actionable, three-step process to build and leverage important relationships 
Most people know instinctively how to build positive, long-lasting relationships with spouses, friends, and even co-workers–but few of us know how to consciously and systematically build and maintain positive business relationships. For years, The Relationship Edge has successfully shown people how to build personal relationships and repair damaged ones with a proven three-step process. This completely updated third edition offers a fresh perspective on that process and includes more contemporary case studies, as well as how to build and nurture relationships online. <ul>
<li>Develop the right mindset–understand that personal relationships are vital to business success, both offline and online</li> <li>Ask the right questions–discover the common ground you share with others</li> <li>Do the right thing–be truthful and straightforward or you'll undermine the goodwill you've worked so hard to build</li> <li>Jerry Acuff, the author, has a proven record of success with previous editions of The Relationship Edge
</li> </ul>
With real case studies and step-by-step guidance, The Relationship Edge, Third Edition offers the tools and advice you need to develop strong, rewarding relationships with customers, co-workers, and managers. Jerry Acuff's latest version is packed full of practical, concrete information on the mechanics of interpersonal relationships in the business world, all designed to have you doing business better and more productively than ever.

Business Culture

With real case studies and step-by-step guidance, The Relationship Edge in Business shows you how to: 
<ul>
<li>Develop the right mindset–understand that personal relationships are vital to business success</li> <li>Ask the right questions—discover the common ground you share with others</li> <li>Do the right thing—be truthful and straightforward or you’ll undermine the goodwill you’ve worked so hard to build</li> </ul>

Relationship Edge in Business: Connecting With Customers and Colleagues When It Counts

John Wiley&Sons, Inc.

See the best price to sell, buy, or rent books by Jerry Acuff. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Jerry Acuff

See the best price to sell, buy, or rent books by Jerry Acuff. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Relationship Edge: The Key to Strategic Influence and Selling Success

Stop Acting Like a Seller and Start Thinking Like a Buyer: Improve Sales Effectiveness by Helping Customers Buy

The Relationship Edge: The Key to Strategic Influence and Selling Success

Relationship Edge in Business: Connecting With Customers and Colleagues When It Counts

The Relationship Edge: The Key to Strategic Influence and Selling Success

Stop Acting Like a Seller and Start Thinking Like a Buyer: Improve Sales Effectiveness by Helping Customers Buy