Based on the experience of communicating critical healthcare mergers, this book is a practical guide to building a strategic communications plan to share the news of a healthcare organization's merger, acquisition, affiliation, or joint venture.
Tried-and-true advice from experts who participated in 20% of hospital partnerships in 2012, this book will help you:
 - Develop practical steps to use while in the trenches of planning partnership communications - Build a communications plan that brings together all those involved in the announcement of a partnership, from C-suite insiders to outside counsel to communications - Differentiate your communication strategy as one that is unified, positive, and devoid of rumors - Identify what needs to be done when the deal is signed or when it falls through
Take a look at the Table of Contents:
Section 1: The Communicator's Guide
The Communicator's Guide - A New Vocabulary - A Glimpse of the Future - Culture Counts
A Road Map for Communications - How to Use This Guide - Ongoing Online Resource
What's the Big Deal? - Top 10 Partnership Terms to Know - The Steps of a Partnership Transaction - Partnership Structures
Communicating a Partnership - Change Management on Steroids - How to Think About Partnership Communications - Your Political Campaign
The Case for Communications: Take It From a Matchmaker
Section 2: The 10 Rules of Engagement
Rule 1: Get Smart. Stay Smart. - The Big Idea - The Best Practice: Create a Campaign Team - Take Action: Be a Reporter
Rule 2: Own the Message - The Big Idea - Take Action: Create Your Core Message
Rule 3: Be Transparent - The Big Idea - Take Action: Ask the Tough Questions
Rule 4: Think Like the Opposition - The Big Idea - Take Action: Plan for Opposition
Rule 5: The Messenger Is a Message - The Big Idea - Take Action: Build Your Spokes-Team
Rule 6: Get the Talk Right Inside, Then Out - The Big Idea - Take Action: Build Your Audience Lists
Rule 7: An Army of Advocates - The Big Idea - Take Action: Build a Grassroots Team
Rule 8: Overcommunicate - The Big Idea - Take Action: Develop Coordinated Communications Vehicles
Rule 9: Be Nimble - The Big Idea - Take Action: Listen, Listen, Listen!
Rule 10: Don't Dance to Someone Else's Music - The Big Idea - Take Action: Respond Responsibly - Take Action: Don't Abandon Every Day Campaigns
Section 3: Of Particular Note ...
The Power of Digital Media - Simple yet Unique: Why a Deal Website Matters - The Next Step: Social Media - So, Do I Turn on or up the Social Media Now?
Partnerships Old and New - Risk and Opportunity Management
Troubleshooting: What to Do When - Faith-Based to Secular Conversion - Not-for-Profit to Investor-Owned Conversion - Name Change - Antitrust Concerns - Winning the Public Referendum - Facility Repurposing
It's Not Over When It's Over - The New Normal Campaign - Using the Rules in a New Way - Two Parallel Tracks - Three Phases
If the Deal Fails
Get Inside Their Head: Unique Considerations for Not-for-Profit Leaders Considering a Partnership - Case Studies
Reinvented: A New Future for a Community Hospital

Healthcare Mergers, Acquisitions, and Partnerships: A Insider's Guide to Communication

Medical Books

Jarrard, David

Administration & Medicine Economics

HealthLeaders Media

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Books by Jarrard, David

See the best price to sell, buy, or rent books by Jarrard, David. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Healthcare Mergers, Acquisitions, and Partnerships: A Insider's Guide to Communication