Healthcare Mergers, Acquisitions, and Partnerships: A Insider's Guide to Communication
Description:
Based on the experience of communicating critical healthcare mergers, this book is a practical guide to building a strategic communications plan to share the news of a healthcare organization's merger, acquisition, affiliation, or joint venture.
Tried-and-true advice from experts who participated in 20% of hospital partnerships in 2012, this book will help you:
- Develop practical steps to use while in the trenches of planning partnership communications
- Build a communications plan that brings together all those involved in the announcement of a partnership, from C-suite insiders to outside counsel to communications
- Differentiate your communication strategy as one that is unified, positive, and devoid of rumors
- Identify what needs to be done when the deal is signed or when it falls through
Take a look at the Table of Contents:
Section 1: The Communicator's Guide
The Communicator's Guide
- A New Vocabulary
- A Glimpse of the Future
- Culture Counts
A Road Map for Communications
- How to Use This Guide
- Ongoing Online Resource
What's the Big Deal?
- Top 10 Partnership Terms to Know
- The Steps of a Partnership Transaction
- Partnership Structures
Communicating a Partnership
- Change Management on Steroids
- How to Think About Partnership Communications
- Your Political Campaign
The Case for Communications: Take It From a Matchmaker
Section 2: The 10 Rules of Engagement
Rule 1: Get Smart. Stay Smart.
- The Big Idea
- The Best Practice: Create a Campaign Team
- Take Action: Be a Reporter
Rule 2: Own the Message
- The Big Idea
- Take Action: Create Your Core Message
Rule 3: Be Transparent
- The Big Idea
- Take Action: Ask the Tough Questions
Rule 4: Think Like the Opposition
- The Big Idea
- Take Action: Plan for Opposition
Rule 5: The Messenger Is a Message
- The Big Idea
- Take Action: Build Your Spokes-Team
Rule 6: Get the Talk Right Inside, Then Out
- The Big Idea
- Take Action: Build Your Audience Lists
Rule 7: An Army of Advocates
- The Big Idea
- Take Action: Build a Grassroots Team
Rule 8: Overcommunicate
- The Big Idea
- Take Action: Develop Coordinated Communications Vehicles
Rule 9: Be Nimble
- The Big Idea
- Take Action: Listen, Listen, Listen!
Rule 10: Don't Dance to Someone Else's Music
- The Big Idea
- Take Action: Respond Responsibly
- Take Action: Don't Abandon Every Day Campaigns
Section 3: Of Particular Note ...
The Power of Digital Media
- Simple yet Unique: Why a Deal Website Matters
- The Next Step: Social Media
- So, Do I Turn on or up the Social Media Now?
Partnerships Old and New
- Risk and Opportunity Management
Troubleshooting: What to Do When
- Faith-Based to Secular Conversion
- Not-for-Profit to Investor-Owned Conversion
- Name Change
- Antitrust Concerns
- Winning the Public Referendum
- Facility Repurposing
It's Not Over When It's Over
- The New Normal Campaign
- Using the Rules in a New Way
- Two Parallel Tracks
- Three Phases
If the Deal Fails
Get Inside Their Head: Unique Considerations for Not-for-Profit Leaders Considering a Partnership
- Case Studies
Reinvented: A New Future for a Community Hospital
Best prices to buy, sell, or rent ISBN 9781615692491
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