<p>Authored by a well-known figure in the field. </p>
<ul>
<li>Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.</li> <li>Individual chapters address the differences involved in marketing different types of events.</li> <li>Examines future trends and key issues such as how to reach new event attendees.</li> <li>Includes appendices with sample forms, contracts, and more.</li> </ul>

Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions

Business & Money

Hoyle, Leonard H.

Industries

wiley

Managing Conventions and Group Business

Book by Hoyle, Leonard H., Dorf, David C., Jones, Thomas J. A.

Jones, Thomas J. A.

Dorf, David C.

Management & Leadership

Amer Hotel & Motel Assn

Travel

Food, Lodging & Transportation

Educational Inst of the Amer Hotel

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Books by Hoyle, Leonard H.