Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions

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Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions image
ISBN-10:

047140179X

ISBN-13:

9780471401797

Edition: 1
Released: May 23, 2002
Publisher: wiley
Format: Hardcover, 256 pages
Related ISBN: 9780471226581

Description:

Authored by a well-known figure in the field.

  • Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.
  • Individual chapters address the differences involved in marketing different types of events.
  • Examines future trends and key issues such as how to reach new event attendees.
  • Includes appendices with sample forms, contracts, and more.

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