Examine the use of services marketing as a competitive tool from a uniquely broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structure, this book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products. Real examples feature businesses from industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and "other services." Cutting-edge data addresses current issues, such as sustainability, technology, and the global market, give you valuable insights for business success. A new online format additional features and flexibility to keep you up to date with the latest advances.

Services Marketing: Concepts, Strategies, & Cases (MindTap Course List)

Business & Money

Bateson, John

Hoffman, K.

Marketing & Sales

Cengage Learning'

Explore the latest industry trends and issues as you examine services marketing from a unique, broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES AND CASES, 6e. Fifteen streamlined chapters present services marketing as both an essential focus for service firms as well as a competitive advantage for companies that market tangible products. The latest examples and interesting end-of-chapter cases address current global issues, such as environmental, societal and governance (ESG) issues and changing consumer markets. New content introduces you to technological advancements like robotics and artificial intelligence in services marketing and recent challenges, such as the consequences of the pandemic, stressed employees and disruptive customers. You gain valuable insights for business success with this comprehensive, current approach to services marketing and this edition's practical global perspective.

Services Marketing: Concepts, Strategies, & Cases

Economics

MindTap Marketing for Hoffman/Bateson's Services Marketing: Concepts, Strategies, &amp; Cases, 5th Edition helps you learn on your terms. INSTANT ACCESS IN YOUR POCKET. Take advantage of the MindTap Mobile App. Read or listen to the text and study with the aid of instructor notifications, flashcards, and practice quizzes. MINDTAP HELPS YOU GEAR UP FOR ULTIMATE SUCCESS. You stay engaged with real-world assignments, such as cases that you complete for submission to your instructor. Track your scores and stay motivated toward your goals. Whether you have more work to do or are ahead of the curve, you'll know where you need to focus your efforts. MINDTAP HELPS YOU MAKE THE TEXTBOOK YOURS. No one knows what works for you better than you. Highlight key text, add notes, and create custom flashcards. When it's time to study, everything you've flagged can be gathered into a guide you organize.

MindTap Marketing, 1 term (6 months) Printed Access Card for Hoffman/Bateson's Services Marketing: Concepts, Strategies, & Cases, 5th

This new international edition of Services Marketing provides an up-to-date and comprehensive overview of the services marketing industry focusing strongly on customer satisfaction, service quality and customer service. Building on the seminal work of Hoffman and Bateson, the authors provide an excellent combination of real-world case studies and service marketing theory ideal for students and practitioners alike.

Services Marketing B&W

Cengage Learning EMEA

See the best price to sell, buy, or rent books by Hoffman, K.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Hoffman, K.

See the best price to sell, buy, or rent books by Hoffman, K.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Services Marketing: Concepts, Strategies, & Cases (MindTap Course List)

Services Marketing: Concepts, Strategies, & Cases

MindTap Marketing, 1 term (6 months) Printed Access Card for Hoffman/Bateson's Services Marketing: Concepts, Strategies, & Cases, 5th

Services Marketing B&W