All Categories /
Business & Money /
Economics

Services Marketing: Concepts, Strategies, & Cases

(2)
Services Marketing: Concepts, Strategies, & Cases image
ISBN-10:

0357718305

ISBN-13:

9780357718308

Author(s): Bateson, John; Hoffman, K.
Edition: 6
Released: Mar 27, 2023
Publisher: Cengage Learning'
Format: Paperback, 448 pages
Find in Library

Description:

Explore the latest industry trends and issues as you examine services marketing from a unique, broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES AND CASES, 6e. Fifteen streamlined chapters present services marketing as both an essential focus for service firms as well as a competitive advantage for companies that market tangible products. The latest examples and interesting end-of-chapter cases address current global issues, such as environmental, societal and governance (ESG) issues and changing consumer markets. New content introduces you to technological advancements like robotics and artificial intelligence in services marketing and recent challenges, such as the consequences of the pandemic, stressed employees and disruptive customers. You gain valuable insights for business success with this comprehensive, current approach to services marketing and this edition's practical global perspective.

Best prices to buy, sell, or rent ISBN 9780357718308

‌
‌
‌

Related Books

  • 1
  • 2
Services Marketing: Concepts, Strategies, & Cases (MindTap Course List) image
Services Marketing: Concepts, Strategies, & Cases (MindTap Course List)
Bateson, John; Hoffman, K.
Edition:5
ISBN-13:9780357671306
Services Marketing: Concepts, Strategies, & Cases, Loose-Leaf Version image
Services Marketing: Concepts, Strategies, & Cases, Loose-Leaf Version
Hoffman, K. Douglas; Bateson, John E.G.
Edition:5
ISBN-13:9781305644724

Frequently Asked Questions about Services Marketing: Concepts, Strategies, & Cases

You can buy the Services Marketing: Concepts, Strategies, & Cases book at one of 20+ online bookstores with BookScouter, the website that helps find the best deal across the web. Currently, the best offer comes from ‌ and is $‌ for the ‌.

The price for the book starts from $72.05 on Amazon and is available from 24 sellers at the moment.

At BookScouter, the prices for the book start at $18.69. Feel free to explore the offers for the book in used or new condition from various booksellers, aggregated on our website.

If you’re interested in selling back the Services Marketing: Concepts, Strategies, & Cases book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.

As for the Services Marketing: Concepts, Strategies, & Cases book, the best buyback offer comes from ‌ and is $‌ for the book in good condition.‌

‌‌‌‌‌‌‌‌‌‌

The Services Marketing: Concepts, Strategies, & Cases book is in very low demand now as the rank for the book is 1,410,653 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.

The highest price to sell back the Services Marketing: Concepts, Strategies, & Cases book within the last three months was on February 07 and it was $35.57.