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Services Marketing: Concepts, Strategies, & Cases (MindTap Course List)

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Services Marketing: Concepts, Strategies, & Cases (MindTap Course List) image
ISBN-10:

0357671309

ISBN-13:

9780357671306

Author(s): Bateson, John; Hoffman, K.
Edition: 5
Released: Nov 24, 2020
Publisher: Cengage Learning'
Format: Paperback, 480 pages
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Description:

Examine the use of services marketing as a competitive tool from a uniquely broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structure, this book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products. Real examples feature businesses from industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and "other services." Cutting-edge data addresses current issues, such as sustainability, technology, and the global market, give you valuable insights for business success. A new online format additional features and flexibility to keep you up to date with the latest advances.

Best prices to buy, sell, or rent ISBN 9780357671306

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