Marketing Research : A Practical Approach for New Millennium With Data Disc
Description:
This book, which represents a departure from the standard offerings for this course, is distinctive in three significant ways. First, it provides a greater balance between primary and secondary information and the techniques and methods that underpin these two important types of data. Second, it offers in-depth coverage of the critical information research tools and skills that will be required of today and tomorrow's marketing researchers and business decision-makers. Third, it is so replete with real-world material that it allows students to see the immediate value of marketing research.
Best prices to buy, sell, or rent ISBN 9780072358445
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Marketing Research: Within a Changing Information Environment
Robert P Bush By David J. Ortinau Joseph
ISBN-13:9780070600003
Marketing Research
BUSH
ISBN-13:9780071115926
Marketing Research: Within a Changing Information Environment (McGraw-Hill/Irwin Series in Marketing)
Ortinau, David J.; HAIR, JOSEPH F.; Bush, Robert P.
Edition:2nd
ISBN-13:9780071151191
Marketing Research: Within a Changing Information Environment (McGraw-Hill/Irwin Series in Marketing)
Robert P Bush, and David J Ortinau Josep
Edition:2nd Edition
ISBN-13:9780072467574
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