Today, economic success is seen as depending on the creation of a high-skilled workforce. This is the first book to offer a comparative examination of national routes to a 'high skill' economy.

High Skills: Globalization, Competitiveness, and Skill Formation

Business & Money

Brown, Phillip

Lauder, Hugh

Green, Andy

Economics

Oxford University Press

Britain was the last major European state to create a national education system and is set to be the first to dismantle it. In this wide-ranging comparative study, Andy Green examines the reasons for the uneven development of public education in England, Prussia, France and the USA.

Education and State Formation: The Rise of Education Systems in England, France and the USA

History

Americas

PALGRAVE~MACMILLAN

Andy Green develops on his earlier historical work on Education and State Formation in a study of education and the nation state in an era of globalization. Education, Globalization and the Nation State offers the first sustained analysis of the implications of globalization for modern education systems. In a series of historical and comparative essays ranging from Europe to America and Asia, Green assesses the changing relations between education and the nation state in different regions, and concludes that the national education system is far from obsolete.

Education, Globalization and the Nation State

Education & Teaching

Schools & Teaching

'Green's seminal book treats the relationship between education and the state...As a collective future in Europe takes shape, this timely book raises questions which Britain surely cannot afford to ignore about the aims of a public education system.' Times Educational Supplement Britain was the last major European state to create a national education system and is set to be the first to dismantle it. In this wide-ranging comparative study, Andy Green examines the reasons for the uneven development of public education in England, Prussia, France and the USA and locates the origins of England's educational peculiarities in the voluntary system of the Victorian period.

The State and the Rise of National Education Systems: A Comparative Study of Educational Development in England, Prussia, France and the USA

Europe

Historical Study & Educational Resources

The subject of creativity in public relations is something of an enigma -- while the creative element is considered crucial, it remains an abstract concept where no substantial guidance is provided. This book seeks to address this situation, to enable public relations practitioners to understand the creative process, how it works, how it can be managed and how to improve your own creative skills. While using and managing a range of techniques and tips to generate creative ideas, practitioners will be able to 'get under the skin' of creativity and use it to greater effect in their work.

Creativity in Public Relations (Institute of Public Relations PR in Practice)

Marketing & Sales

Kogan Page.

What is it that adds sparkle and life to a well-planned and implemented public relations campaign? It is the 'ah' factor: the brilliantly simple, but inspired creative idea. Creativity isn't just a gift some possess and others don't -- it is a process that can be understood and put into practice.

Creativity in Public Relations (Public Relations in Practice Series)

Management & Leadership

Kogan Page Business Books

Make ideas contagious through every channel of communication Viral marketing -- word-of-mouth marketing that spreads rapidly -- is now mainstream, but some of its concepts are still catching on in the realm of public relations. Drawing partly on the theories of evolutionary biologist Richard Dawkins, who used the phrase ""meme"" to describe a self-replicating unit of cultural information, Andy Green shows how contagious ideas --or memes -- can spread through PR communications like a virus. This stimulating, original book shows how to harness the power of communication to send out a message not just virally, but through online traditional channels as well.

Effective Communication Skills for Public Relations (PR in Practice)

Creative input is inevitably required of the PR practitioner, and yet many PR practitioners lack a real understanding of the creative process. Creativity in Public Relations addresses this situation. It guides the reader through a range of techniques and tips for generating creative ideas, as described by the ""five Is"" of the creative process: information, incubation, illumination, integration and illustration. Among the topics it explores are: techniques for stimulating ideas, ways to evaluate ideas, obstacles to creativity, the creative individual, and the creative organization. It includes practical examples and research carried out by those in the PR industry who are regarded by their peers as ""creative."" By clearly establishing a definition of ""creativity,"" this third edition will help PR practitioners use the creative process to greater effect in their work.

Creativity in Public Relations (PR in Practice)

See the best price to sell, buy, or rent books by Green, Andy. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Green, Andy

See the best price to sell, buy, or rent books by Green, Andy. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

High Skills: Globalization, Competitiveness, and Skill Formation

High Skills: Globalization, Competitiveness, and Skill Formation

Education and State Formation: The Rise of Education Systems in England, France and the USA

Education, Globalization and the Nation State

The State and the Rise of National Education Systems: A Comparative Study of Educational Development in England, Prussia, France and the USA

Education and State Formation: The Rise of Education Systems in England, France and the USA

Creativity in Public Relations (Institute of Public Relations PR in Practice)

Creativity in Public Relations (Public Relations in Practice Series)

Effective Communication Skills for Public Relations (PR in Practice)

Creativity in Public Relations (PR in Practice)