Creativity in Public Relations (PR in Practice)
Description:
Creative input is inevitably required of the PR practitioner, and yet many PR practitioners lack a real understanding of the creative process. Creativity in Public Relations addresses this situation. It guides the reader through a range of techniques and tips for generating creative ideas, as described by the ""five Is"" of the creative process: information, incubation, illumination, integration and illustration. Among the topics it explores are: techniques for stimulating ideas, ways to evaluate ideas, obstacles to creativity, the creative individual, and the creative organization. It includes practical examples and research carried out by those in the PR industry who are regarded by their peers as ""creative."" By clearly establishing a definition of ""creativity,"" this third edition will help PR practitioners use the creative process to greater effect in their work.
Best prices to buy, sell, or rent ISBN 9780749448233
Frequently Asked Questions about Creativity in Public Relations (PR in Practice)
The price for the book starts from $7.12 on Amazon and is available from 10 sellers at the moment.
If you’re interested in selling back the Creativity in Public Relations (PR in Practice) book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.
As for the Creativity in Public Relations (PR in Practice) book, the best buyback offer comes from and is $ for the book in good condition.
Not enough insights yet.
Not enough insights yet.