Creativity in Public Relations (Institute of Public Relations PR in Practice)
Description:
The subject of creativity in public relations is something of an enigma -- while the creative element is considered crucial, it remains an abstract concept where no substantial guidance is provided. This book seeks to address this situation, to enable public relations practitioners to understand the creative process, how it works, how it can be managed and how to improve your own creative skills. While using and managing a range of techniques and tips to generate creative ideas, practitioners will be able to 'get under the skin' of creativity and use it to greater effect in their work.
Best prices to buy, sell, or rent ISBN 9780749429386
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Green, Andy
Edition:2nd
ISBN-13:9780749435882
Creativity in Public Relations (PR in Practice)
Green, Andy
Edition:3rd
ISBN-13:9780749448233
Creativity in Public Relations (PR In Practice)
Green, Andy
Edition:4
ISBN-13:9780749456504
Creativity in Public Relations
Unknown, Author
ISBN-13:9788124203071
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