The twelfth edition of Introduction to Mass Communications accomplishes two goals essential for a mass communications textbook on the threshold of the twenty-first century. It plunges into the stimulating, still uncertain electronic realm of cyberspace. At the same time, it also examines traditional mass media with the depth and perception associated with previous editions. This text is user-friendly and replete with up-to-the-minute insights into contemporary mass communications practice. In a scholarly manner, Agee and Ault describe the historical evolution that has brought today's methods and ethical principles into being. The following features are new to this edition: mass media tie-ins with the Internet discuss opportunities and problems involved in media use of the Internet; far-reaching effects of the Telecommunications Reform Act of 1996 are covered in an extended box and noted in many chapters; the media's role in the O. J. Simpson murder case provides revealing insights into the relationship between the media and the public; and Media Questions to Think About encourage student thinking and critical analysis of concepts.

Introduction to Mass Communications

Reference

Ault, Phillip H.

Emery, Edwin

Agee, Warren Kendall

Words, Language & Grammar

HarperCollins, Publishers

Maincurrents in Mass Communications

Politics & Social Sciences

Agee, Warren K.

Social Sciences

Harpercollins College Div

Harpercollins

The press and America,: An interpretative history of the mass media

PRENTICE/HALL

Reprint of the fourth edition. Excellent book. Covers rubbed with bumping at corners. Underlining and yellow magic marker. xvii, 574 pages. cloth. thick 8vo..

The press and America: An interpretative history of the mass media

The Press and America: An Interpretive History of the Mass Media

Writing, Research & Publishing Guides

With a continued emphasis on interpretation and analysis, The Press and America remains the classic authority on the history of mass media in the United States. Recognizing that the development of America's journalism is inherently and integrally related to the cultural identity of its people, the heart of this book is an examination of American life and the American media. The Press and America traces how major events in U.S. history were covered by reporters, editors and broadcasters and how other writers, advertisers and advocates influenced and continue to influence events in this country. While examining the media's influence on the course of events, this text also points out how events have determined the shape and character of the media. Within this framework, the authors relay the special story of the men and women of journalism and of the institutions and traditions they created. Expanded coverage of women in journalism, with coverage of Barbara Walters, Diane Sawyer, Dorothy Thompson, Helen Thomas, Dorothy Day, Doris Fleischman, Gloria Steinem, and many other less known but important women. For anyone interested in the History of Journalism and Mass Media.

Press and America, The: An Interpretive History of the Mass Media

Roberts, Nancy

Ember, Melvin

Pearson

Introduction to mass communications

Dodd, Mead

Plunges into the stimulating, still uncertain electronic realm of cyberspace and examines traditional mass media with the depth and perception associated with previous editions. Paper. DLC: Mass media.

Introduction to Mass Communications (12th Edition)

Ault, Philip H.

Allyn&Bacon

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

The History of Sanford, Maine, 1661-1900

History

Americas

Legare Street Press

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