Reporting and Writing the News

Agee, Warren K.

Business & Money

Harpercollins College Div

Maincurrents in Mass Communications

Politics & Social Sciences

Emery, Edwin

Social Sciences

The student edition of PUBLICS: Public Relations Research Software, developed by Glen T. Cameron of the Henry Grady College of Journalism and Mass Communication at the University of Georgia, and Tim Herzog of Two Bits Worth, Inc., is a stand-alone software program designed to help you demystify the public relations research process. Focusing on survey design and analysis, this program can assist you in your coursework as well as your future work in the public relations field! The Student Edition, available for DOS and Macintosh platforms, is accompanied by an instructional pamphlet.

Public Relations: Strategies and Tactics

Wilcox, Dennis L.

Ault, Phillip H.

Designed to give your students the extra support they need to succeed in your classroom, our Study Edition of Wilcox's Public Relations: Strategies and Tactics offers perforated chapter practice tests at the end of the textbook, an optional Practice Test Solutions Manual with access to professional tutoring, and an Instructor's Testing Manual with solutions to the practice tests and ready-made midterm and final exams. 
 Using real-life case studies, Public Relations: Strategies and Tactics helps students better understand the basic concepts, strategies, and tactics practiced in public relations today. The text presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations.

Public Relations: Strategies and Tactics (Study Edition) (7th Edition)

Cameron, Glen T.

Ault, Phillip

Marketing & Sales

Allyn&Bacon

Presents an overview of public relations principles, concepts and methods, and up-to-date case studies. Topics covered include ethics and professionalism, international public relations, the environment, crisis management and diversity in the workplace.

Longman Pub. Group

Public Relations presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations. The text distinguishes itself from other texts in the field through the inclusion of case studies that are as current as today's headlines. This latest edition pays particular attention to global issues, use of the Internet and other new technologies, and ethical issues in public relations.

Public Relations: Strategies and Tactics (6th Edition)

This is the condensed, value-priced version of the best-selling Public Relations: Strategies &amp; Tactics 6/e by the same author team. Essentials features the same strengths that have made the comprehensive version such a success: a highly readable writing style; an abundance of current, real-life case studies; unique "Global PR" boxes; "Focus on Ethics" boxes; and the latest on technology's profound impact on the field. Those interested in entering the public relations field.

Essentials of Public Relations

Plunges into the stimulating, still uncertain electronic realm of cyberspace and examines traditional mass media with the depth and perception associated with previous editions. Paper. DLC: Mass media.

Introduction to Mass Communications (12th Edition)

Ault, Philip H.

See the best price to sell, buy, or rent books by Agee, Warren K.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Agee, Warren K.

See the best price to sell, buy, or rent books by Agee, Warren K.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Reporting and Writing the News

Maincurrents in Mass Communications

Public Relations: Strategies and Tactics

Public Relations: Strategies and Tactics (Study Edition) (7th Edition)

Public Relations: Strategies and Tactics

Public Relations: Strategies and Tactics (6th Edition)

Essentials of Public Relations

Introduction to Mass Communications (12th Edition)