Public Relations presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations. The text distinguishes itself from other texts in the field through the inclusion of case studies that are as current as today's headlines. This latest edition pays particular attention to global issues, use of the Internet and other new technologies, and ethical issues in public relations.

Public Relations: Strategies and Tactics

Business & Money

Wilcox, Dennis L.

Ault, Phillip H.

Marketing & Sales

HarperCollins, Publishers

The twelfth edition of Introduction to Mass Communications accomplishes two goals essential for a mass communications textbook on the threshold of the twenty-first century. It plunges into the stimulating, still uncertain electronic realm of cyberspace. At the same time, it also examines traditional mass media with the depth and perception associated with previous editions. This text is user-friendly and replete with up-to-the-minute insights into contemporary mass communications practice. In a scholarly manner, Agee and Ault describe the historical evolution that has brought today's methods and ethical principles into being. The following features are new to this edition: mass media tie-ins with the Internet discuss opportunities and problems involved in media use of the Internet; far-reaching effects of the Telecommunications Reform Act of 1996 are covered in an extended box and noted in many chapters; the media's role in the O. J. Simpson murder case provides revealing insights into the relationship between the media and the public; and Media Questions to Think About encourage student thinking and critical analysis of concepts.

Introduction to Mass Communications

Reference

Emery, Edwin

Agee, Warren Kendall

Words, Language & Grammar

Wilcon, Dennis L.

The student edition of PUBLICS: Public Relations Research Software, developed by Glen T. Cameron of the Henry Grady College of Journalism and Mass Communication at the University of Georgia, and Tim Herzog of Two Bits Worth, Inc., is a stand-alone software program designed to help you demystify the public relations research process. Focusing on survey design and analysis, this program can assist you in your coursework as well as your future work in the public relations field! The Student Edition, available for DOS and Macintosh platforms, is accompanied by an instructional pamphlet.

Agee, Warren K.

Harpercollins College Div

Presents an overview of public relations principles, concepts and methods, and up-to-date case studies. Topics covered include ethics and professionalism, international public relations, the environment, crisis management and diversity in the workplace.

Longman Pub. Group

Public Relations presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations. The text distinguishes itself from other texts in the field through the inclusion of case studies that are as current as today's headlines. This latest edition pays particular attention to global issues, use of the Internet and other new technologies, and ethical issues in public relations.

Public Relations: Strategies and Tactics (6th Edition)

Cameron, Glen T.

This is the condensed, value-priced version of the best-selling Public Relations: Strategies &amp; Tactics 6/e by the same author team. Essentials features the same strengths that have made the comprehensive version such a success: a highly readable writing style; an abundance of current, real-life case studies; unique "Global PR" boxes; "Focus on Ethics" boxes; and the latest on technology's profound impact on the field. Those interested in entering the public relations field.

Essentials of Public Relations

Allyn&Bacon

Traces the history of the Great Lakes and their environs, examines man's responsibility for upsetting and correcting the ecological balance in the lakes, and discusses their present pollution crisis.

These are the Great Lakes

Dodd, Mead

Wires West: The Story of the Talking Wires

Traces the history of the passenger train in the United States. Anecdotes describe travel on a number of well-known runs.

"All aboard!": The story of passenger trains in America

See the best price to sell, buy, or rent books by Ault, Phillip H.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Ault, Phillip H.

See the best price to sell, buy, or rent books by Ault, Phillip H.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Public Relations: Strategies and Tactics

Introduction to Mass Communications

Public Relations: Strategies and Tactics

Public Relations: Strategies and Tactics

Public Relations: Strategies and Tactics

Public Relations: Strategies and Tactics (6th Edition)

Essentials of Public Relations

These are the Great Lakes

Wires West: The Story of the Talking Wires

"All aboard!": The story of passenger trains in America