Engaging with social media such as Facebook, YouTube, and Twitter is now a key part of global business communications. Blogs, microblogs, social networking and social news sites have become the new tools for effective marketing and sales. This book is an excellent resource for anyone planning a social media strategy or individual campaign. It includes: specific sites for various types of networking and engagement; blogs and microblogs; online presence and creating a social media brand; brand perception and reputation; legal issues; connecting to a global audience; job recruitment via social media; how different age groups interact online; viral marketing; creating brand advocates and how they can broadcast the message; future predictions.

Working the Crowd: Social Media Marketing for Business

Business & Money

Eileen Brown

Marketing & Sales

British Informatics Society Lt

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Books by Eileen Brown

See the best price to sell, buy, or rent books by Eileen Brown. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Working the Crowd: Social Media Marketing for Business