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Working the Crowd: Social Media Marketing for Business

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Working the Crowd: Social Media Marketing for Business image
ISBN-10:

190612471X

ISBN-13:

9781906124717

Author(s): Eileen Brown
Released: Jan 01, 2010
Publisher: British Informatics Society Lt
Format: Paperback, 178 pages
Related ISBN: 9781780171265
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Description:

Engaging with social media such as Facebook, YouTube, and Twitter is now a key part of global business communications. Blogs, microblogs, social networking and social news sites have become the new tools for effective marketing and sales. This book is an excellent resource for anyone planning a social media strategy or individual campaign. It includes: specific sites for various types of networking and engagement; blogs and microblogs; online presence and creating a social media brand; brand perception and reputation; legal issues; connecting to a global audience; job recruitment via social media; how different age groups interact online; viral marketing; creating brand advocates and how they can broadcast the message; future predictions.

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