<p>Featuring all the most current semantic and cybernetic research, this dynamic guide reveals powerful persuasion strategies that will help any salesperson "read" the emotional and mental makeup of a client--then customize a sales presentation the prospect will find irresistible.</p>

Modern Persuasion Strategies: The Hidden Advantage in Selling

Business & Money

Donald J. Moine

John H. Herd

Management & Leadership

PRENTICE/HALL

Ultimate Selling Power: How to Create and Enjoy a Multi-Million Dollar Sales Career

Ken Lloyd

Career Press

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Books by Donald J. Moine